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Consumer and Market Insights Intern (Spring 2027)

Midea
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Overview

Midea America Corp., is one of the world’s largest home appliance brands, offering the most comprehensive selection of products in the world to fully serve the needs of day-to-day living at home, at work, or anywhere else you go. In North America we strive to aim high, put the customer first, transform and innovate the marketplace, utilizing our commitment, dedication, inclusion, and partnership with our teams. Midea America is a subsidiary of the Midea Group, a global company with over 150,000 employees and operations in more than 195 countries. As a publicly listed company, we are ranked #231 as a Fortune Global 500 company and offer one of the most comprehensive product portfolios in the industry.

Job Responsibilities

  • Support Consumer Insights Specialist throughout all phases of consumer insights as they relate to new product development.
  • Help to perform both quantitative and qualitative research to get a clear picture of consumer behavior, preferences, and market trends. 
  • Assist in the development of detailed reports and presentations to share findings and recommendations with stakeholders.
  • Assist in designing and developing questionnaires and surveys for various research projects.
  • Help manage and maintain research equipment and materials. 
  • Ensure accuracy in data analysis and reporting.
  • Utilize consumer insights to help guide the development of products to meet the needs of the target consumer. 

Required Eligibility 

  • Undergraduate in university, pursuing bachelor’s degree in marketing, business, economics, psychology, or a related field. Graduate students may apply. 
  • Ability to start on January 11, 2027. 
  • Must be able to work in and relocate in Louisville, KY and have reliable transportation to/from work.
  • Ability to work 40 hours per week on site, Monday through Friday.
  • Must possess strong communication skills both written and oral.
  • Must possess strong collaborative attributes that will enable the candidate to work in a dynamic culturally diverse company.

Qualifications

  • Proficient in Microsoft Excel and PowerPoint. 
  • Familiar with various research methods and statistical analysis, including both qualitative and quantitative methodologies. 
  • Familiarity with survey writing, design, and deployment. 
  • Able to analyze and interpret data to uncover trends and insights. 
  • Excellent verbal and written communication skills as well as effective problem- solving and organizational skills. 
  • Self-motivated, intellectually curious, and results-oriented, capable of meeting deadlines and follow-through.
  • A strong desire to learn about and understand consumer behavior and market trends.
  • Knowledge of, or experience in, market research, consumer research, and/or survey/discussion guide design development.

Preferred Qualifications

  • Proficient in Qualtrics and/or other survey development softwares. 
  • Proficient in mix-methodologies.